Press Release - New Shop
AND WINES TO OPEN SECOND OUTLET IN MAY
New Branch in
Montclair section of
to Expand upon success of Alameda location
Opening day is set for May 26, 2008.
Operated by Montclair residents Jeff Diamond and his wife Carol Huntington, the new store was designed by Ken Hertel and Clay Fry of MBH Architects of Alameda (Pat Kuletos new restaurants on the Embarcadero, Momos, Williams Sonoma and Pottery Barn in Walnut Creek, among many others), and built by The Construction Zone, a Castro Valley-based contracting firm.
The 1200 sq foot space will have 50% more capacity than their flagship Alameda store (which opened in 2003 and has enjoyed double digit growth every year since), and will carry many of the same cheeses that made that store beloved with customers (hand-selected cheeses from Neals Yard, Cheeseworks West, Chefs Warehouse, Columbus, Tonys and Crystal Foods), a small selection of patés and cured meats, and many of the wines and craft beers that make Farmstead unique in the marketplace (imports from Kysela, Kermit Lynch, Eric Solomon, Jorgé Ordoñez, Terry Thiese, Beaune Imports and Vineyard Brands, etc, domestic wines from Owen Roe, Ridge, Duckhorn, and Shafer; and a great, far reaching selection of bargain and under the radar wines).
Farmstead will continue their weekly educational wine tastings in the shop, hold classes (cheese, cheese and wine pairing, and wine appreciation), and present winemaker dinners at top restaurants (they have held ten so far at restaurants at top local restaurants like The Bay Wolf and Wood Tavern, featuring winemakers like Gary Pisoni and Milla Handley, Master Sommelier Sara Floyd, and wine personalities from around the world).
Farmstead is targeting customers from neighborhoods within a seven-ten mile radius of the shop: Montclair, Shepherd Canyon, Forestland, Piedmont, Piedmont Pines, Glenview, Rockridge, North Hills, Sequoyah Heights, Woodminster, Chabot, Trestle Glen, Oakland Hills, and Lamorinda.
Theres plentiful low cost parking in the city-owned lot across the street, and Montclair has a lively Farmers Market every Sunday.